April 9 - Survivor Day
For impoverished farmers in Brazil's northeast survival is a daily struggle. With this season’s edition of the hit show “Survivor” set in Tocantins in Northern Brazil, CBS Consumer Products is giving back by offering "Survivor" fans a chance to support Heifer’s work.
Through promotions like a contest to win a Heifer Study Tour of Brazil and a “Survivor Tocantins” t-shirt that will benefit Heifer’s work, CBS Consumer Products is encouraging viewers to support Heifer’s work training farmers to become sustainable.